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What Makes a Good Advertising Agency?

What Makes a Good Advertising Agency?

Picking an advertising agency is like picking an office branch manager.  On the day of the manager interviews, you'll meet with a wide variety of personalities, but only one of those people will fit your company's specific criteria.  Maybe you'll choose a manager with a personality similar to the character Michael Scott, the Dunder Mifflin Scranton Branch Manager on the popular television show The Office, or maybe you'll go with someone a little more sophisticated.  Whatever decision you make will undoubtedly shape the future of your company for better or worse, so do your research and make a wise decision.

For a branch manager to be successful, they need to be proactive, possess a flair for the creative, and be engaging enough to motivate employees on a daily basis.  An advertising agency needs similar qualities, and they need to captivate your audience of consumers in the same way a branch manager inspires employees to work hard.  A talented advertising agency will always perform extensive background research on your company, and devise a plan that fits your needs and objectives.

There are multiple ways to relay a message to employees, just as there are multiple ways to reach your target consumer audience through advertising.  Though multiple channels and mediums should be used in an advertising campaign, it is important to note that the quality of the message should always take precedence over the transmission method. There is also a distinct difference between a message that informs a public, and one that motivates the public to take action. A capable advertising agency will impact customers first through message dissemination, and second through creative content.  For example, If you own a hotel and you want the public to stay at your hotel, it's essential to give them the juicy details about the hotel.  What room options are available, what stores and restaurants are nearby, and what do I get for my money?  These are all questions that need to be answered, but they need to be answered creatively to get attention.  A dull list of amenities won't do the trick, and that's why you need to hire an advertising agency in Utah.

If you want to see revenue growth, and more exposure,  search for Utah advertising agencies and start the process.  You can browse through a list of agencies in the Salt Lake City, Utah area and find one that will help you accomplish your goals.  Contact a few agencies and ask them for an idea pitch.  Meeting with a few agencies will allow you to choose the best fit for your company.


About The Author :
Meagan Hollman
Kyle Hunt is a producer for Fusion 360, an advertising agency in Utah that provides clients with plans for strategic advertising, marketing, and public relations.

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