The line between what makes good art and great advertising hasn't always been so clear-cut, and that difference between mediums appears to be disappearing more and more in modern Utah society. As advertising agencies reach out to new audiences, they are finding that the need for entertainment as well as information in the key to captivation. This is a sentiment which both art and ads agree upon. The problem then is in the never-ending debate between the exploitation of art for the ridiculed capitalistic purpose of the advertisement. Some companies are trying to bridge this gap by combining the best of both worlds, while helping companies draw much-wanted attention at the same time.
Many of the most remarkable pieces of art in this past century have been inevitably tied to advertising in one form or another. Norman Rockwell's illustrations for Jell-O have been blown onto TV ads for everything from deodorant to cars. Likewise the iconographic works of Andy Warhol featuring Campbell Soup are just a few of the ways in which advertising agencies like those in Utah have shaped art to their favor. Dave Alsobrooks is a talented artist and painter working for The PARAGRAPH Project. He said that a marketing research and strategy firm in Durham thinks that this change is natural, with the emergence of art as ads only likely to become more linked in the future.
In an interview with WUNC 91.5, a North Carolina Public Radio, Alsobrooks approached the debate between art and advertising with an explanation of the similarities between the two worlds. Both, he said, are designed to not only convey a message. They are designed to make someone remember that they learned something, and that it raises questions in their mind. That doesn't limit advertising to simply making people think about purchasing a certain product either.
Alsobrooks went on to use an example of working for a large mattress-producing corporation. In this work, his advertising agency found that the message behind the company couldn't be just about selling mattresses to people in Utah and elsewhere. Consumers are skeptical about any sort of fix-all wonder such as, "this mattress will better your life". Rather, it quickly became apparent to Dave and his coworkers that the real appeal of the company should focus upon the complete experience of a good nights sleep. Their advertising agency then utilized various experts and industry figures to further research and expand the idea of sleep, completely departing from the mattress company's former marketing approach. The mattresses sold well. For this artist, art and advertising complemented each other to create what he called better art. Art that is more communicative and provides a message, whatever that message is, is what Alsobrooks strives to create.
About The Author :
Makaylee Pettit
Topher Miner writes for the Fusion 360 Utah office, a company which provides SEO and unique content marketing for various businesses in Utah.
Many of the most remarkable pieces of art in this past century have been inevitably tied to advertising in one form or another. Norman Rockwell's illustrations for Jell-O have been blown onto TV ads for everything from deodorant to cars. Likewise the iconographic works of Andy Warhol featuring Campbell Soup are just a few of the ways in which advertising agencies like those in Utah have shaped art to their favor. Dave Alsobrooks is a talented artist and painter working for The PARAGRAPH Project. He said that a marketing research and strategy firm in Durham thinks that this change is natural, with the emergence of art as ads only likely to become more linked in the future.
In an interview with WUNC 91.5, a North Carolina Public Radio, Alsobrooks approached the debate between art and advertising with an explanation of the similarities between the two worlds. Both, he said, are designed to not only convey a message. They are designed to make someone remember that they learned something, and that it raises questions in their mind. That doesn't limit advertising to simply making people think about purchasing a certain product either.
Alsobrooks went on to use an example of working for a large mattress-producing corporation. In this work, his advertising agency found that the message behind the company couldn't be just about selling mattresses to people in Utah and elsewhere. Consumers are skeptical about any sort of fix-all wonder such as, "this mattress will better your life". Rather, it quickly became apparent to Dave and his coworkers that the real appeal of the company should focus upon the complete experience of a good nights sleep. Their advertising agency then utilized various experts and industry figures to further research and expand the idea of sleep, completely departing from the mattress company's former marketing approach. The mattresses sold well. For this artist, art and advertising complemented each other to create what he called better art. Art that is more communicative and provides a message, whatever that message is, is what Alsobrooks strives to create.
About The Author :
Makaylee Pettit
Topher Miner writes for the Fusion 360 Utah office, a company which provides SEO and unique content marketing for various businesses in Utah.
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