As those who have websites know, staying competitive in the global internet market involves a lot of effort, with having a great website and the best marketing efforts at the top of the list. SEO is an important part of being able to reach the right audiences and has been struggled with for years in an attempt to achieve good search engine rankings. In the meantime, Google has tightened its belt over and over again on which websites its algorithm changes will affect in the effort to increase page ranking. The best way to get an edge on the most successful SEO methods is to learn from the experts at Google!
Positive Google Attention
Even though there are many accepted methods, there is no foolproof technique to improve SEO. Trial and error seems to be the only way to find out which methods are most productive and which do not help at all - or in worst case scenarios, actually reduce optimization results.
Since it has become Google’s main goal for some time to eliminate poor quality websites from the rankings and only list the good ones, decoding their logarithms has been the focus of many optimization efforts – even if it is practically impossible to achieve. The best effort that can be made is to learn what qualities are favorable – or penalized – by these algorithms and strive for the former. Pleasing Google provides the best chance to gain better page ranking and please visitors at the same time.
Negative Google Attention
Since the ever-increasing watchful eye of Google’s search algorithm seeks out internet locations that provide little value or even spam to visitors, these are the two main things that should be avoided. When a website has no more than advertising and minimal actual content, it becomes a prime target for being banned as it is nothing more than gateways to other websites. These are known as “advertorials” and are being targeted for elimination.
Incoming website links are good, spam links or links to and from link farms are not. In the coming months, Google apparently plans to roll out some new link analysis functionality in its algorithms, so those relying on junk links will decrease in ranking.
Good SEO Efforts
On the bright side, Google has also acknowledged that some of its recent algorithm changes have negatively impacted certain valid internet pages and are looking into ways to prevent such a situation from happening again to borderline websites.
With such information in hand, it is important to simply continue to use the basic elements that make up a great website, those tried and true elements that will earn the best page rank with the least risk of being flagged or banned. An internet presence is valuable when it has quality content read by many visitors, natural backlinks, and users that are attracted and retained by such informative content.
This is nothing new and remains the best advice when trying to create a website that is Google-pleasing. When time and effort is done to study an audience, build a website that provides what is wanted, and in turn become a trusted name worthy of Google’s positive attention, page ranking will increase.
There is a wealth of information on suggested practices right on Google's website about this subject . With so many free building and monitoring tools, it is possible to create a website that can keep up with all the algorithm changes without suffering while earning better search results. It only makes sense to go to the source of the subject for suggested guidelines in order to get the best SEO results and good page ranking possible!
About The Author :
Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about SEO in Houston, go to the main website at: http://www.webunlimited.com.
Positive Google Attention
Even though there are many accepted methods, there is no foolproof technique to improve SEO. Trial and error seems to be the only way to find out which methods are most productive and which do not help at all - or in worst case scenarios, actually reduce optimization results.
Since it has become Google’s main goal for some time to eliminate poor quality websites from the rankings and only list the good ones, decoding their logarithms has been the focus of many optimization efforts – even if it is practically impossible to achieve. The best effort that can be made is to learn what qualities are favorable – or penalized – by these algorithms and strive for the former. Pleasing Google provides the best chance to gain better page ranking and please visitors at the same time.
Negative Google Attention
Since the ever-increasing watchful eye of Google’s search algorithm seeks out internet locations that provide little value or even spam to visitors, these are the two main things that should be avoided. When a website has no more than advertising and minimal actual content, it becomes a prime target for being banned as it is nothing more than gateways to other websites. These are known as “advertorials” and are being targeted for elimination.
Incoming website links are good, spam links or links to and from link farms are not. In the coming months, Google apparently plans to roll out some new link analysis functionality in its algorithms, so those relying on junk links will decrease in ranking.
Good SEO Efforts
On the bright side, Google has also acknowledged that some of its recent algorithm changes have negatively impacted certain valid internet pages and are looking into ways to prevent such a situation from happening again to borderline websites.
With such information in hand, it is important to simply continue to use the basic elements that make up a great website, those tried and true elements that will earn the best page rank with the least risk of being flagged or banned. An internet presence is valuable when it has quality content read by many visitors, natural backlinks, and users that are attracted and retained by such informative content.
This is nothing new and remains the best advice when trying to create a website that is Google-pleasing. When time and effort is done to study an audience, build a website that provides what is wanted, and in turn become a trusted name worthy of Google’s positive attention, page ranking will increase.
There is a wealth of information on suggested practices right on Google's website about this subject . With so many free building and monitoring tools, it is possible to create a website that can keep up with all the algorithm changes without suffering while earning better search results. It only makes sense to go to the source of the subject for suggested guidelines in order to get the best SEO results and good page ranking possible!
About The Author :
Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about SEO in Houston, go to the main website at: http://www.webunlimited.com.
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