Many businesses in Utah use advertising as a technique to create revenue for their companies. What these businesses don't know is that less than 10 percent of consumers actually trust ads today. If this is true why do we still have ads? Although consumers may not entirely believe ads Utah advertising agencies has found a new way to advertise to their customers. This is through Digital Marketing.
Salt Lake City, Utah is a melting pot for many cultures, which is why it is such a common place to start a business. Utah caters to thousands of ethnicities, religions and races with Salt Lake being the main provider of consumption. However, even with the melting pot strategy business owners still have a hard time finding an audience for their products.
Often consumers find advertisements boring, redundant and influential to their lives but one aspect that advertising agencies here in Utah have grasped onto is digital marketing. This way of marketing really peaks the interest of consumers because it uses advanced technology, which is extremely interesting. Most people would rather watch a video about a product rather than reading an ad in a local magazine. This concept of a digitally can change consumers opinions regarding advertising.
In a study conducted in 2005, by Yankelovich, Inc. revealed that over 70 percent of consumers were actively looking for a way to eliminate advertising all-together. If so many people hate advertising why do businesses still use it? Advertising is how ideas spread, it used to be by word of mouth but this changed when the printing press was invented which is when propaganda began spreading. The idea of getting messages across to a mass audience is not a new concept, however Utah advertising agencies have used this digital marketing system to not only inform audiences but also entertain them while portraying a message.
When you watch an ad that you find boring or inapplicable to your life you may get frustrated or annoyed and not finish reading or watching the advertisement. However, if you watch an ad that you can relate to or that peaks your interest or looks like a product you might be interested suddenly you are all ears.
This is how advertising agencies get you, they create ads that might not be related to the product they are selling at all but are humorous or interesting so they gain greater audiences. For example, the Super Bowl ads are advertisements that are extremely popular; some people watch the game just to see the ads. Often these ads don't make logical sense or don't apply to the product or the company that is selling the product but audiences love them because they are humorous. People will remember the product by the funny video they watched during the commercial break.
Utah advertising agencies have done a great job in adapting to change and still drawing audiences even with the changing status quo. Consumers may not want to watch advertisements on their TV anymore but these companies do a great job in attracting a large audience and persuading people to by the product by means of technology.
About The Author :
kyle hunt
Callen Crenshaw is a writer for Fusion 360, an advertising agency in Utah that provides SEO and content marketing for Sugarhouse Awnings.
Salt Lake City, Utah is a melting pot for many cultures, which is why it is such a common place to start a business. Utah caters to thousands of ethnicities, religions and races with Salt Lake being the main provider of consumption. However, even with the melting pot strategy business owners still have a hard time finding an audience for their products.
Often consumers find advertisements boring, redundant and influential to their lives but one aspect that advertising agencies here in Utah have grasped onto is digital marketing. This way of marketing really peaks the interest of consumers because it uses advanced technology, which is extremely interesting. Most people would rather watch a video about a product rather than reading an ad in a local magazine. This concept of a digitally can change consumers opinions regarding advertising.
In a study conducted in 2005, by Yankelovich, Inc. revealed that over 70 percent of consumers were actively looking for a way to eliminate advertising all-together. If so many people hate advertising why do businesses still use it? Advertising is how ideas spread, it used to be by word of mouth but this changed when the printing press was invented which is when propaganda began spreading. The idea of getting messages across to a mass audience is not a new concept, however Utah advertising agencies have used this digital marketing system to not only inform audiences but also entertain them while portraying a message.
When you watch an ad that you find boring or inapplicable to your life you may get frustrated or annoyed and not finish reading or watching the advertisement. However, if you watch an ad that you can relate to or that peaks your interest or looks like a product you might be interested suddenly you are all ears.
This is how advertising agencies get you, they create ads that might not be related to the product they are selling at all but are humorous or interesting so they gain greater audiences. For example, the Super Bowl ads are advertisements that are extremely popular; some people watch the game just to see the ads. Often these ads don't make logical sense or don't apply to the product or the company that is selling the product but audiences love them because they are humorous. People will remember the product by the funny video they watched during the commercial break.
Utah advertising agencies have done a great job in adapting to change and still drawing audiences even with the changing status quo. Consumers may not want to watch advertisements on their TV anymore but these companies do a great job in attracting a large audience and persuading people to by the product by means of technology.
About The Author :
kyle hunt
Callen Crenshaw is a writer for Fusion 360, an advertising agency in Utah that provides SEO and content marketing for Sugarhouse Awnings.
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